Ok, you're running a startup, or the IT of a small company and wonder what ITIL can do for you...
Chances are you'll find ITIL too bureaucratic but keep in mind that a/ ITIL is based on common sense and b/ you don't have to implement all the ITIL processes to be on tracks to success.
In a small company, time and money are rarely available to implement a large scale project such as a full ITIL implementation.
Anyway, successful startups knows how to eat an elephant: one bite at a time.
What's most important for you? Choose what you need, define a core set of ITIL best practices and get started.
Of course it is still important to have a vision about "where you want to be" over time and always keep the deming wheel approach in mind, but bet on first small steps that will earn you quick wins, and the confidence of your team.
Even if I've not read it, I'd like to mention this book: ITIL small scale implementation.
